New website and a revitalized brand for future growth!

To strengthen our digital presence and sharpen our brand identity, we at Eye-share have gone through an exciting modernization process—refreshing both our website and visual identity.

Together with our partner, Fasett, we’ve improved the user experience on our new site, refined our storytelling, and given our brand a fresher, more dynamic look.

A website that simplifies the complex

Eye-share delivers software that automates procurement and invoice management for large companies worldwide. Our solutions are powerful, but we wanted our website to make it easier for both existing and potential customers to see the value we bring.

With Fasett’s expertise, we have:

• Made the site more intuitive, structuring content for different industries and user needs.
• Sharpened our messaging to better communicate what we do and how we help.
• Kept HubSpot as our CMS, optimizing it for flexibility and scalability.
• Enhanced our visual storytelling to let our solutions shine.

The result? A modern, user-friendly website that reflects our growth and makes it easier for new customers to explore our products.

Evolving our brand without losing our identity

At the same time, we wanted to refresh our visual identity—without losing what makes Eye-share recognizable.

The result is a carefully balanced update where we:

• Refined our logo with subtle adjustments for better balance and accessibility.
• Expanded our color palette to add more variety and flexibility.
• Introduced new typography for a distinct and modern look.
• Kept our signature green, but made it cleaner and more contemporary.
• Developed graphic elements that bring more energy and playfulness to our brand.

A stronger identity for future growth

Innovation is at the heart of everything we do at Eye-share, and it's woven into our very DNA, shares our Marketing Director, Mariann Bore. But innovation isn't just about the cool products we create—it's also about how we grow and care for our brand. Just like our customers use the eye-share software suite to spark innovation in their organizations, we need to make sure our brand evolves with our big dreams. It's super important to us that our visual identity and online presence show who we are today and where we're headed tomorrow. That's why this isn't just a makeover for looks—it's a smart investment," Bore says with a warm smile.

Our new website is a big part of this exciting change. It's our main way of showing the world who we are, what we offer, and how we can make a difference for our customers and partners. With our updated visual identity, we're making sure Eye-share is seen as even clearer, stronger, and ready for the future.

And for the marketing team, it's such a thrill to have more graphic elements and a bigger color palette to play with," Bore adds with enthusiasm. "It gives us even more ways to communicate with clarity, vibrancy, and a style that truly reflects the innovative and dynamic culture at Eye-share. With a laugh, she wraps up: "Green is still serene - but now in even more shades!"

With this fresh start, we're all set for more growth - both here at home and around the world. And we can't wait to see what's next! Bore concludes.